CREATIVE COWORKING FOR A WAREHOUSE IN POTRERO HILL
Still one of my favorite projects to date, The NEW STANDARD is a retail concept that envisions dozens of local artisans and sustainable retail showrooms together under one roof. Here shoppers can experience a wide selection of innovative products while having a brick and mortar flagship location to create new collaborations with local designers. The concept features a pop-up restaurant, outdoor promenades, retail showrooms, design studio workshops and rooftop garden lounges inspired by an "urban treehouse" aesthetic.
scope concept development, space planning, 3D modeling, watercolor rendering, hand sketches, presentation creative direction, furniture design, boutique retail design, custom furniture, lighting & accessories